On Nov 11, Chinese shopping carnival, 37 Dongfeng KR KD trucks were
delivered to its East African customer -Ethiopia. According to Dongfeng Motor, these
trucks will be shipped as knock-down kits (KD) from Dongfeng’s base in Shiyan
city, China and locally assembled in Ethiopia. The delivery marks Dongfeng’s KD
plant in East Africa will soon start its operation.
37 Units Dongfeng KR Delivered to
Its First East African Customers
Ethiopia, located in Eastern
Africa, is currently enjoying political stability and growth in economy, as
well as an important country along One Belt One Road (OBOR). Furthermore,
Ethiopia is also the largest truck market in Africa.
On Nov 9, 1 unit 600KW 750KVA Cummins container type generator was delivered to Ethiopia by Starlight Company.
Dongfeng has been considering
improving customer service and providing better products as a key measure in
gaining customers’ trust in recent years. After conducting an investigation
into foreign market, Dongfeng decides to proceed with its procedures to open up
overseas market, including market entry mode, product plan, partner selection,
network capability and KD plant, as well as flagship model.
On January, 2018, the delegation
from Ethiopia led by Mr.Lewis, President and CEO of Dongfeng’s partner in
Ethiopia and Mr. Fekadu, General Director, Mr. Setoal, Technical and Vice Sales
Manager pays a visit to Dongfeng’s base in Shiyan City, Hubei Province. Mr.
Lewis said “we are very pleased to work with Dongfeng Motor, which holds great
strength and potential for research, manufacturing and market growth, and we
have been impressed with the commitment and dedication shown by Dongfeng
people. In future, we believe Dongfeng will become a leading truck brand in
Ethiopia. With all our efforts, Dongfeng KR, the first truck introduced in
here, is expected to become well-known to every Ethiopian.”
To offer products and service
that cater to local culture and needs, Dongfeng has sent teams to carry out an
investigation and teamed up with local partner to build its overseas KD plant
with an annual production capability of 2000 units.
With the introduction of Dongfeng
KR, Dongfeng Motor has expanded its presence in Ethiopian market. Upon arrival,
these Dongfeng KR (KD trucks) will be assembled first and are expected to be
delivered to its customers in the beginning of 2019. By then, some promotional
event covering major sales areas in Ethiopia will also take place during the
same period.
Dongfeng products are used in the field of heavy duty trucks, and also used in the field of electrical equipment. We can provide 20KW to 400KW Dongfeng Cummins diesel generator with good quality and best price. Free charge to any ports in China.
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