Deutz recently decided to increase its presence in the Middle East thanks to the help of its network. Deutz dealers and service outlets in the Middle East are the real makers for the implementation of this growth strategy for the service business. Michael Wellenzohn, member of the Deutz Board of Management,said: «Expanding and digitalising our service activities forms a key part of our growth strategy. By building on our presence in the Middle East, we will be better able to meet regional demand for our products and services, which will not only make our local operations much more efficient, but will also significantly improve the performance of the service business as a whole». Matthias Szupories, Regional Head of Western & Southern Europe, Middle East & Africa, added: «A Bahrain-based partner with a strong presence in the region will serve as the main importer for the several of the Arab Gulf States. The local parts and servicing activities will be expanded and man...
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